12.21.2015

Observer | Kith’s New Women’s Store Is Ideal for Cool Girls



Though Ronnie Fieg and his brand Kith have reputations that precede them both, to really experience everything to do with the creative director’s just-launched women’s line, you need to feel the pieces.
Available online and at the Noho-located Kith Women’s store, the 15-piece range is categorically “athleisure.” “This is the lane we’ve become best for in men’s,” Mr. Fieg told the Observer when asked why he chose to tackle that trend for the range’s launch. “And, I think there’s a big void for it in the women’s marketplace.” To fill that void, Mr. Fieg assembled a design team headed by a Public School alum, sourced fabrics like Japanese ponte and soft satins in Italy and Japan and created a collection of elevated, functional basics. A marked difference from other athleisure brands? The absence of logos and the material choice.

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