12.11.2015

Men's Journal | The Stylish NMD May Be Adidas's Best Sneaker Yet


Though in the story of evolution mankind went from nomadic hunter-gathers to settlers focused around a community, most of us still live commute-heavy lifestyles. Whether it's the seven minute walk from your front door to the office, or the bi-coastal journey each weekend, travel is an essential part of our lives. It was this that Adidas Originals designer Nic Galway thought about when designing the brand's new NMD sneaker, set to launch December 12.
The NMD is a lifestyle sneaker, but that fact can easily get buried once you start looking at all of the technical aspects of its design. "It's about creating something that's right for now that we can incorporate into our lives," Galway told Cool Hunting about the design. In practically, that meant a design that was lightweight, durable, and comfortable, all of which come doubly addressed in the sneaker, previewed Wednesday night in New York to a crowd including the likes of A$AP Ferg (who recently released a collaborative shoe of his own), sneaker designer Ronnie Fieg, and more.

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