7.22.2015

Fashionista | Miami Swim Week Shows Why Fashion Weeks Need An Organizer


Attendees and participants in the annual Miami Swim Week found themselves in a tough spot when title sponsor Mercedes-Benz pulled out of the event earlier this year, along with chief organizer IMG. And with multiple production companies putting on shows — and no overarching governing body — the event was unsurprisingly disjointed for 2015.
Even the dates were unclear: While Funkshion, a production company that put on a series of shows, kicked things off on Wednesday, the first official day was Thursday. Clover Canyon started its presentation 30 minutes late and ended 15 minutes early (reportedly due to lack of attendees). [Update: A rep for Clover Canyon tells us that while the show did end early, it was not due to attendance.] The 6 Shore Road by Pooja runway show was continually postponed as PR rearranged guests in the first three rows. On account of that half an hour ordeal, very few of those guests and photographers made it to the next show on the schedule, Mia Marcelle. The circumstances brought the words of Jeremy Sommers of the Australia-based swim brand We Are Handsome to mind: “I really think it’s going to be chaos.” It arguably was.

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