7.31.2015

Fashionista | How Chromat Is Making It In Fashion


Chromat’s Becca McCharen is in the middle of a whirlwind week. The Thursday before our interview, she was named as one of 10 finalists for this year’s CFDA/Vogue Fashion Fund. Two days later, she debuted her spring 2016 swim collection in Miami. “My inbox exploded completely.” McCharen told us at the Soho Beach House in Miami Beach the day after her show. “I’ve never experienced that level of crazy before.”
That's saying something. In the five years since McCharen launched her label — which began as a collaboration with a fellow student at University of Virginia's School of Architecture — she has dressed an impressive range of celebrities, including Madonna, BeyoncĂ©, Taylor Swift, Grimes and Nicki Minaj. Her designs, which often feature technical takes on bustier tops and bondage gear, are easy to recognize. And though her work is often conceptual, McCharen has also found commercial success by adapting her aesthetic to lingerie, swimwear and as a diffusion line for Urban Outfitters, Bond by Chromat.
We caught up with McCharen at Swim Week in Miami to talk about her recent CFDA/Vogue Fashion Fund nomination, what it’s like to be a woman designing womenswear and how her celebrity relationships affect sales.

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