6.09.2015

Maxim | We Tried Rob Lowe’s Skincare Line


Last year, I fell into a Netflix black hole you may be familiar with: The West Wing. In the pilot, White House Deputy Director Sam Seaborn found himself in the compromising situation of having unknowingly slept with a prostitute. (Don’t ask how, just watch it.) Seaborne was played by a then-35-year-old Rob Lowe—now, almost 20 years after filming, the press shots from his new grooming company, Profile, make it clear that his looks really haven't changed.
That makes the five-piece Profile lineup worthy of at least a trial run. Six years in the making, the independent grooming company isn't your typical celebrity-hocked line. Lowe built the company from the ground up—financing, picking the labs, and product testing—with some consultation from his wife Sheryl Berkoff, a makeup artist. It’s a labor of love, and with a mission of being no hassle and toxic-free, it’s a pretty good one at that. And again, look at Rob Lowe’s face. 

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