NowFashion | J. Crew Launches CFDA/Vogue Collaboration with Pop-up

J. Crew does not do pre-collections.  So the buzzy event spotlighting Public School, as well as Juan Carlos Obando and Marc Alary, for their winning and runners-up roles in this year’s CFDA/Vogue Fund will have to do.
In keeping with that thought, the brand opted for doing a 24-hour pop up shop at their SoHo boutique, kicked off with a VIP reception with the designers on hand (Ralph Lauren was one of a few designers who showed his proper resort collection in his boutique).  “It just felt like something that was really cool and different,” said J. Crew Vice President of Women’s Design Tom Mora, cool being the operative word. “I think we’re always looking to challenge ourselves and excite our customers. Plus, [this store] is such a great space within our company, so it worked out really nicely.”

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