6.23.2014

Details | Rules of Style: Scott Morrison of 3x1 Denim on How to Wear Jeans in the Heat of Summer



Scott Morrison led teams of designers at Earnest Sewn, Paper Denim & Cloth and Evisu before starting 3x1 Denim three years ago. The man knows a lot about jeans. In that time, he's amassed a collection of over 300 pairs, and his Mercer Street boutique in New York helps people create jeans that are as close to perfect as they can be. And for Morrison, that process starts with the fabric.
"There's a better quality of denim out there," he told us recently. "Better quality is basically done on a selvedge shuttleloom, and so, selvedge denim—which you can kind of identify by the 'self edge' kind of marks and the narrow width of the fabric—was really the main way that denim was made from the 1850's up to the 1950s."

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